Why target the Filipinos
in the UAE?
- 3rd largest community in the UAE (approx. 10% of UAE population)
- 1 million population (est.)
- One of the top spenders in the UAE
- Filipinos in the UAE are the top 3 remitters in the world
- Travels 1 to 2 times on average per year
- New trend: 60%-70% are professionals and/or highly skilled executives who have the purchasing power